- this is me. if you want to get in touch, your best shot should probably be adam.o.nordstrom@gmail.com
Professional experience
- design team lead at carla (current position)
Managing a team of product designers, with specialities in UI, UX and Service Design.
- product manager at carla
Interim product manager of ”Storefront”, including the carla.se website.
- Accountable for the product direction in a cross-functional team of seven
- Increased organic search clicks by 34% through various SEO initiatives
- Part of launching a company wide A/B testing strategy, including tools, processes and evaluation frameworks
- Accountable for the product direction in a cross-functional team of seven
- Increased organic search clicks by 34% through various SEO initiatives
- Part of launching a company wide A/B testing strategy, including tools, processes and evaluation frameworks
- product designer at carla
First designer, and eighth person overall, to join Carla.
- Designed the full e-commerce experience (product lists, product detail pages, checkout, landing pages, FAQs etc) for launch in October 2021
- Part in creating and developing Flora, the design system currently used in all Carla’s customer facing and internal interfaces
- Led the visual identity work and created the foundation of a brand that reached 1M+ Swedes within the first 2 years
- Hiring manager when growing the product design team from one to six designers
- Designed the full e-commerce experience (product lists, product detail pages, checkout, landing pages, FAQs etc) for launch in October 2021
- Part in creating and developing Flora, the design system currently used in all Carla’s customer facing and internal interfaces
- Led the visual identity work and created the foundation of a brand that reached 1M+ Swedes within the first 2 years
- Hiring manager when growing the product design team from one to six designers
- ux designer at freespee
Part of Freespee's product team, responsible for setting the future path of the products. Striving to deliver the best possible user experience, whilst being part of a high paced agile process in a fast growing international company.
Additional roles:
- Lead designer during development and launch of Freespee Connect. A cross platform omni channel hub, available to web visitors whenever they want to reach out.
- As part of a small design team that owns the process of rebranding Freespee and building an entirely new design system to be used by designers, developers and managers.
- Freespee representative during customer and user meetings. Mainly focusing on conducting user tests, perform interviews and gather external product related feedback.
- Lead designer during development and launch of Freespee Connect. A cross platform omni channel hub, available to web visitors whenever they want to reach out.
- As part of a small design team that owns the process of rebranding Freespee and building an entirely new design system to be used by designers, developers and managers.
- Freespee representative during customer and user meetings. Mainly focusing on conducting user tests, perform interviews and gather external product related feedback.
- freelance designer
Mainly designing and building visual identities and websites for new companies, or companies that are looking to refresh their look and feel.
Education
- master thesis project at codemill
My master thesis project, with its main focus to further develop the interactive video product Smart Video. The outcome is designed for companies in need of Smart Video as a service. With Smart Video’s technology and main idea as a foundation, the final concept can be seen as a premium service built to streamline the experience for the three user groups; developers, operators and customers.
- master of science
M.Sc. in Industrial Design Engineering from KTH, Royal Institute of Technology, Stockholm
- exchange program
Exchange program in industrial design at Iowa State University, Ames, IA, USA
- bachelor of science
B.Sc. in Design and Product Realisation from KTH, Royal Institute of Technology, Stockholm